Leverage Social Media to Upscale Your Real Estate Business

Technology has become part and parcel of our every day. Arguably, every minute we check our phones and social media accounts to connect with others and stay updated with current news and trends. In the wake of the COVID-19 pandemic, our online addiction was aggravated because of imposed lockdowns and quarantines, making social media the only space we can catch a glimpse of the outside world. This also increased online sales that saw the surge of online sellers and markets. With that, social media has become the most critical tool for sales and marketing for all businesses and industries, including real estate. 

Chris D. Bentley

Who is Chris D. Bentley, and why should his name be something we should note? For one, Chris is an award-winning Dallas real estate broker with over 18 years of experience selling real estate in multiple states and the owner of Bentley Fine Properties. He is also a six-time multi-million dollar producer for six years in a row with over 100 YouTube videos. Aside from that, he has been voted as the Best Realtor in Dallas four times in D Magazine and earned the 13th spot in the Top 20 Dallas Realtors on social media in 2018 and 2019. 

As one of the leading and most aggressive realtors in Dallas real estate, Chris created a powerful name and brand, drawing clients to avail of his services. In addition to that, he is also known for his trait of surpassing the expectations of clients, allowing him to build a unique platform for his business to thrive. Among his notable achievements is having sales of millions of dollars worth of homes throughout his career. In Chris’s experience in real estate, half of his earnings came from clients who repeatedly availed of his services and referrals, while the other half came from social media exposure. 

Capitalizing on Social Media

The sky’s the limit to how people can use the online space. Gone are the days when social media was only used as a platform for the personal sharing of posts and photos. Today, everything can be done on social media, from playing games to sales and marketing. And in real estate, it only takes a brief conversation with a realtor online to start your investment. 

Chris has been leveraging social media to upscale his real estate business. He acknowledges that the digital world is growing rapidly, and adapting to the change is the way to go if one wants a thriving business. Although traditional approaches are still employed today, the digital space helps build connections quickly and maintain relationships better as you can reach your clients with more convenience, allowing Realtors to address customer concerns efficiently. In addition, having an online presence increases the likelihood of gaining more prospects, thus allowing realtors to expand their networks. When Chris isn’t working, he can often be spotted at networking and charity events in the Dallas area. He is also the creator and organizer of Plano Socialites, a local business networking Facebook group with over 3,700 members. 

So if you’re a realtor like Chris, perhaps this is something you can try to grow your network and business. And if you’re looking for a new investment opportunity in real estate, you can easily reach Chris through  LinkedIn or you can visit Bentley Fine  Properties here