Engagement generally refers to any activity an audience takes. It could involve clicking a link, leaving a review, seeing the image or video, giving a post a thumbs-up, etc.
Your audience engaging with your Facebook ad by liking, commenting, sharing, or clicking it constitutes post engagement.
Using this social media dashboard, you can quickly monitor your post-interaction rate.
Have you been running Facebook ads but not getting the response you wanted? A lot of people may be seeing your ads, but no one is responding to them. What’s next? Kasey Brown advices:
Know Your Target Audience
First and foremost, determine who your intended audience is.
This will help you maximize the value of each impression, as identifying your target audience allows you to display your advertisement to individuals who are likely to be interested in it. Moreover, interested individuals are more likely to interact with your advertising than those who are not interested.
However, recognizing your target audience requires effort, so focus on those you include and those you exclude. The more you can reach your target audience and only your target audience, the greater the engagement.”
Create Relevant Ads
When you understand your audience, you are more likely to produce advertisements that resonate with them.
The most crucial aspect of post-engagement advertisements is their relevance to the target audience. Individuals who think your advertising is relevant are more inclined to engage with it.
Remember that the likelihood of dealing with tired social media scrollers is considerable, so your advertisements should be engaging enough to grab their attention.
An important takeaway is to ensure that your advertisement is relevant to your target and not simply about you or your business.
Ensure the Ad meets the Audience’s Needs
Examining the information from Facebook Page Insights might develop a connection between you and your followers.
Additionally, you can examine your Facebook activity to discover more about what your audience deems relevant.
Examine your Facebook post history to identify similar themes with increased engagement. Facebook posts should primarily reflect the interests of the audience.
Thus, you may concentrate on the posts your audience considers most relevant.
You can also run advertisements based on popular content. Utilize material that is going viral in your niche to increase post engagement. It is a fool-proof procedure. There are resources for identifying viral content.
Multiple Ad Sets
People are more likely to interact with content with high interaction and social proof.
With increased interaction ascribed to a single post, it is possible to establish social proof and improve your ad’s ranking in Facebook’s auction system.
Create your ad in one ad set, launch it, and then use the same Post ID in every other ad set in your campaign by selecting ‘Use Existing Post’ at the ad level to aggregate all of your social engagement into one ad.
This will combine all post engagements, meaning each advertisement will share the same number of likes, comments, and shares.
Simply said, you will be recreating the previous advertising campaign while decreasing the budget and altering the campaign objective to ‘Engagements.’
By doing so, you may run a single ad to dozens of distinct audiences with huge social proof and interaction.
In this manner, the likes, comments, and shares will all be accumulated on a single ad post, as opposed to being distributed across multiple instances of the ad.
Alternatively, you can run an engagement-optimized ad in less expensive countries to obtain social proof and first engagement. Then, you can widen your geographical targeting to include more, more expensive target countries.
In this manner, there is already a high level of interaction before geo-targeting. Individuals would interact with the message more because there is social proof, resulting in a cheaper cost per engagement.
With these tips, you have the basics covered. The rest relies on how compelling and engaging your posts are. Have high-quality visuals and call your audience to action while delivering.
Lastly, engage with the comments on our ad, run test ads, and consider the frequency of your ad. You do not want to come out as pushy.